"Research
and Development Trend of China Online Shopping Market, 2013-2017" mainly
makes an analysis on the status quo of online shopping industry in China,
business performance of key enterprises, meanwhile makes a forecast for the
future online shopping industry so as to provide a decision-making reference
for enterprises to understand and invest this industry.
As of
December 2012, according to the data which displayed by China E-business
Research Center, the number of B2C, C2C and other e-business enterprises added
up to 24875, 19.9% growth compared with last year; it is estimated that the
number will reach 25529 as of 2013.
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The
transaction scale of China network retail market reached CNY 1320.5 billion,
increased 64.7% YoY, accounting for 6.3% of total retail sales value of consumer
goods in 2012.
As of
2012, among China's online shopping market, clothing, bags and suitcases
accounted for 26.5% which has a slightly decline compared with 26.7% in 2011.
The market shares of 3C household appliances increased by 0.3 percentage points
to 18.4% compared with 2011 due to various e-business enterprises had sales
promotion on such products. B2C enterprises vigorously expand baby & mom
products that accounting for 4.4% of online shopping market, represented by JD,
Suning and Dangdang. Along with online shopping has further influence on
retailing, more types of products sold online will usher rapid development.
Huidian
Research takes a view that B2C will continue to be the main impetus for the
development of China's online shopping market. China's online shopping market
has experienced more than ten years' development, so the consumption concept of
online shoppers has changed, customers will pursue the better products quality
when shopping online. In terms of credibility and quality, B2C can obtain
online shopper's trust easier compared with C2C.
While some
B2C shopping websites, such as Tmall, JD and Suning, also utilized the
advantages of C2C; they guaranteed the product quality, at the same time,
improved the richness of products as well as satisfying consumer's needs by
means of attracting high-grade websites or shops.
Huidian
Research also holds a view that the competitive landscape of "two
superiors, many strong ones" will be changed along with time. Tmall and JD
are two typical representatives of B2C platform and B2C self-supporting
enterprises respectively, their leading positions are difficult to change in
short time. And other B2C companies would obtain their market shares by virtue
of technology, flow or supply chain advantage.
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