Using big data analytics, this research covers all
top air conditioner brands sold on China's online stores Tmall and JD with
following analysis dimensions: brand ranking by the number of items available,
ranking by sales, number of times online users mention about a particular air
conditioner brand, brand preferences, factors affecting purchase, as well as
online shoppers' comments and user analysis.
All those dimensions help build a massive social
media database with an aim to more accurately reflect consumer needs in China.
List of Topics
Tmall and JD sales rankings of Chinese, foreign, and
Taiwanese air conditioner brands and includes sales volume ranking of those
brands' best-selling models
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Analysis of brand position, touching on major
vendors' online visibility and sentiment rate that were measured based on the
number of times online users mention a particular air conditioner brand over
the research period
Analysis of brand awareness, including major factors
that affect purchase of top 5 best-sellers and user reviews from people who
have bought and used them
User analysis of major air conditioner brands in
China, namely Haier, Midea, Galanz and Daikin, and includes those brands' user
distribution by gender, by age, and by region
List of Tables
Table 1: Brand Competition Analysis
List of Figures
Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available
on Tmall and JD
Figure 3: Sales Volume Ranking by Air Conditioner
Model
Figure 4: Sales Volume Ranking by Chinese Air
Conditioner Model
Figure 5: Sales Volume Ranking by Foreign Air
Conditioner Model
Figure 6: Online Visibility Ranking by Air
Conditioner Brand
Figure 7: Sentiment Ranking by Air Conditioner Brand
Figure 8: Factors Affecting Purchase of Top 5 Air
Conditioner Models
Figure 9: Factors Affecting Purchase of Galanz
KFR-26GWdP11E-130(2)
Figure 10: Factors Affecting Purchase of Aux
KFR-35GW/BpHRB
Figure 11: Factors Affecting Purchase of Galanz
KFR-35GW/dC11E-130(2)L
Figure 12: Factors Affecting Purchase of Galanz
KFR-35GW/RDVdLD39-150(2)
Figure 13: Factors Affecting Purchase of Kelon
KFR-35GW/EFVMS3z
Figure 14: Haier Air Conditioner User Distribution
by Gender & Age
Figure 15: Haier Air Conditioner User Distribution
by Region
Figure 16: Midea Air Conditioner User Distribution
by Gender & Age
Figure 17: Midea Air Conditioner User Distribution
by Region
Figure 18: Galanz Air Conditioner User Distribution
by Gender & Age
Figure 19: Galanz Air Conditioner User Distribution
by Region
Figure 20: Daikin Air Conditioner User Distribution
by Gender & Age
Figure 21: Daikin Air Conditioner User Distribution
by Region
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