Since
2005, China's dietary supplement industry has represented an upswing trend with
the market demand increasing continuously. In 2013, the market size of China's
dietary supplement industry reached CNY 186.9 billion, up by 18% over last
year.
And
it is estimated that the market size will amount to CNY 214.9 billion, up by
15% over last year, which drops slightly due to the influence of the general
environment.
From
the perspective of the production scale and distribution channels, China's
dietary supplement industry is still in the earlier stage of the development of
European and American markets.
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In
the aspect of enterprise size, China's dietary supplement enterprises mainly
are within CNY 50 million to CNY 500 million. Therefore large-sized enterprises
are few and enterprises with economies of scale are also few.
In
Jun. 2014, the Food Safety Law of the People's Republic of China (Revised
Draft) was published. Now this law is soliciting public opinion, and the final
draft has not been decided. But what is predicable is that China's dietary
supplement market will become more open for foreign investors in future.
In-depth
Research and Forecast of China's Dietary Supplement (Health Food) Industry,
2014-2018 mainly provided analyses about the following aspects: Policy
environment, current status, main regions (Taiwan is newly added), export &
import market, investment opportunities and risks, etc. of China's dietary
supplement industry.
This
report also focused on the analysis of nine key enterprises in this field.
Moreover, it also made thorough analyses and illustrations about the main
problems and affecting factors existing in the development of China's dietary
supplement industry, as well as characteristics of Chinese consumer demand.
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