Because of
the influences from the technological upgrading of products and related
policies, the sales revenue of China's digital cameras showed the fluctuation
trend during 2009-2012.
But with
the improvement of national economy and living standards as well as the
increasing market of consumer electronics products, it is predicted that the
sales revenue of digital cameras will increase in the future few years and will
reach CNY 85 billion by 2017.
In 2012,
Canon, Nikon and Sony ranked the top three positions in China's digital camera
market with the accumulative attention shares of more than 70%. The
commercially available consumer-level digital cameras had the largest number,
but the attention share showed the declining trend.
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The
digital SLR cameras exceeded the consumer-level digital cameras in the third
quarter with the highest SKU attention rate; the attention rate of EVIL
(electronic viewfinder interchangeable lens) cameras showed the rising trend
and the number of the commercially available brands increased compared with
2011.
The new
consumer-level digital cameras were released every month and the average market
price showed the rising trend. The average market price of digital SLR cameras
was obviously higher than that of other market segments.
Research
and Forecast of China Digital Camera Industry, 2013-2017 mainly includes the
following contents:
Development
status quo, supply & demand and development trends of China's digital
camera industry,
Development
environment, market scale of digital camera industry, brand competition and
channel competition
Analyze
the operation of five major manufacturers of digital cameras in China and the
development of key foreign brands etc.
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