Using big data analytics, this research covers all
top water purifier brands in China with following analysis dimensions: brand
ranking by the number of items available on online stores, ranking by water
purifier sales, number of times online users mention about a particular water
purifier brand, brand preferences, factors affecting purchase, as well as
online shoppers' comments and user analysis.
All those dimensions help build a massive social
media database which can more accurately reflect consumer needs in China.
List of Topics
Overview of the sales of major water purifier models
on two Chinese major online stores Tmall and JD and ranks Chinese as well as
foreign water purifier models by sales volume
Analysis of brand position, touching on major
vendors' online visibility and sentiment rating that were measured based on the
number of times online users mention a particular brand on Tmall and JD
Access This Full Report @ http://www.radiantinsights.com/research/brand-competition-and-consumer-preference-of-the-chinese-water-purifier-market
Analysis of brand awareness, including major factors
that affect purchase of top 5 best-sellers and user reviews from people who
have bought and used them
User analysis of major water purifier brands in
China, highlighting user distribution by gender, by age, and by region
List of Tables
Table 1: Brand Competition Analysis19
List of Figures
Figure 1: Data Sources and Collection Methods5
Figure 2: Brand Ranking by Number of Items Available
on Online Stores6
Figure 3: Sales Volume Ranking by Water Purifier
Model6
Figure 4: Sales Volume Ranking by Chinese Water
Purifier Model7
Figure 5: Sales Volume Ranking by International
Water Purifier Model7
Figure 6: Online Visibility Ranking by Water
Purifier Brand8
Figure 7: Sentiment Ranking by Water Purifier Brand9
Figure 8: Factors Affecting Purchase of Top 5 Water
Purifier Models10
Figure 9: Factors Affecting Purchase of the Best
Seller: Joyoung JYW-T0111
Figure 10: Factors Affecting Purchase of 2nd Best
Seller: Tesran TSY-2009C12
Figure 11: Factors Affecting Purchase of 3rd Best
Seller: An Zhi Xing AZX-JSQ-0313
Figure 12: Factors Affecting Purchase of 4th Best
Seller: Brita Maxtra14
Figure 13: Factors Affecting Purchase of 5th Best
Seller: An Zhi Xing AZX-08UF-C3+2B15
Figure 14: Xiaomi Water Purifier User Distribution
by Gender & Age16
Figure 15: Xiaomi Water Purifier User Distribution
by Region16
Figure 16: Midea Water Purifier User Distribution by
Gender & Age17
Figure 17: Midea Water Purifier User Distribution by
Region17
Figure 18: Brita Water Purifier User Distribution by
Gender & Age18
Figure 19: Brita Water Purifier User Distribution by
Region18"
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