For recent
years, under the influences of the improvement of consumption capability, the
diversification of commercial demand, the development of tourism and other
factors, China's car rental market will develop more quickly and the demand for
car rental of Chinese people will continuously change; having an insight into
China's car rental market changes and catering to such changes have become the
common challenge of the car rental enterprises and manufacturing enterprises.
In order
to accurately grasp the industry status quo and future development trends of
China's car rental market and analyze the market characteristics of different
regions, Huidian Research conducts the in-depth survey on China's car rental
market, together with the car rental industry management departments and major
car rental enterprises across China.
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Full Report With TOC @ http://www.radiantinsights.com/research/in-depth-survey-on-china-car-rental-market-2013-2014
There is a
total sample of 63 car rental companies in this survey, involving 13 cities,
including Beijing, Shanghai, Guangzhou, Hangzhou, Suzhou, Wuxi, Wenzhou,
Ningbo, Nanchang, Shaoxing, Guiyang, Qingdao and Tianjin.
The
respondent cities have a large coverage, including political and financial
center cities and the Yangtze River Delta and Pearl River Delta with developed
economy; these cities are also the developed regions with the car rental
business. This report offers the decisive reference for you to comprehensively
know and invest such a field.
Among the
respondents, the car rental companies have developed more quickly in Beijing,
Qingdao, Ningbo and Wuxi in recent four years.
The
ownership of rental vehicles has showed the rising trend in all these
respondents. Among them, the ownership increase is larger in Beijing, Shanghai,
Qingdao and Hangzhou.
The total
market scale of car rental in Beijing, Shanghai and Guangzhou accounts for more
than 50% of the total scale of the respondents, which are the mainstream
market.
Among the
respondents, car purchase capital of car rental companies mainly have four
sources. Among them, by way of the self-owned funds accounts for 56.1%; by way
of bank loans is 24.4%.
Among the
respondents, the mainly usage of enterprise users is for the business
reception, accounting for 24.1%. The mainly usage of individual users is for
the travel leisure, accounting for 27.1%.
The
satisfaction of major brands of car rental companies: Among the level A cars,
Jetta has the satisfaction degree of 32.5%, Elantra of 18.5% and Peugeot 307 of
15%. Among the level B cars, Buick has the satisfaction degree of 32.5%, Passat
of 20% and Santana 2000 of 14%. Among the Level C cars, Audi has the
satisfaction degree of 75%, BMW of 12% and Benz of 7%.
With the
improvement of people's living standards, their consumption concept is also
changing; the increase of car maintenance fees and the inconvenience of traffic
are the two major factors that the people choose the car rental. With the
simplifying of car rental procedures and the improvement of service, more and
more consumers will choose the car rented as the travel means, which brings an
opportunity for China's car rental market to develop further.
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