Operating
revenues of the Chinese home appliances industry are anticipated to have
totaled between1.45 trillion (US$22.04 billion; US$1 =6.58 RMB) and 1.46
trillion RMB (US$22.19 billion) in 2015, representing 2%-3% year-on-year
growth, according to China Household Electrical Appliances Association. The
growth has been attributed mainly to the price reduction of raw materials and
effective corporate transformation and upgrade.
Meanwhile,
export value of the Chinese home appliance industry is estimated at 56 billion
RMB (US$8.51 billion), breaking the record high again in 2015. Looking
specifically at LCD TV development, LeTV managed to squeeze into top-10 best
selling TVs in December for the first time with its LETV-S40AIR taking up 2.16%
of market share.
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Key Topics
This
research focuses on the Chinese home appliance market and industry in four
major categories: washing machine, refrigerator, air conditioner, and LCD TV
Sales
volume of international and Chinese home appliance brands, including their
market share ranking across these four categories
Detailed
sales volume share rankings of international and Chinese home appliance branded
models, touching on model number and average selling price
Export/import
volume and value of home appliances related to these four categories
The
research is conducted based on primary data obtained through interviews and
secondary information of shipments and sales disclosed publicly by Chinese
government institutions such as National Bureau of Statistics and General
Administration of Customs, international and Chinese branded vendors and
channel distributors in China"
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