Using big data analytics, this research covers all
top washing machine brands sold on China's online stores Tmall and JD with following
analysis dimensions: brand ranking by the number of items available, ranking by
washing machine sales, number of times online users mention about a particular
washing machine brand, brand preferences, factors affecting purchase, as well
as online shoppers' comments and user analysis.
All those dimensions help build a massive social
media database with an aim to more accurately reflect consumer needs in China.
List of Topics
Tmall and JD sales rankings of Chinese and foreign
washing machine brands and includes sales volume ranking of those brands'
bestsellers
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Analysis of brand position, touching on major
vendors' online visibility and sentiment rate that were measured based on the
number of times online users mentioned a particular washing machine brand over
the research period
Analysis of brand awareness, including major factors
that affect purchase of top 5 bestsellers and user reviews from people who have
bought and used them
User analysis of major washing machine brands in
China, namely Haier and Littleswan, and includes those brands' user
distribution by gender, by age, and by region
List of Companies
Galanz
Hyundai
ihenglMa
LG
Littleswan
Midea
Panasonic
Sanyo
Siemens
TCL
XiaoYa
List of Tables
Table 1: Brand Competition Analysis
List of Figures
Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available
on Tmall and JD
Figure 3: Sales Volume Ranking by Washing Machine
Model
Figure 4: Sales Volume Ranking by Chinese Washing
Machine Model
Figure 5: Sales Volume Ranking by Foreign Washing
Machine Model
Figure 6: Online Visibility Ranking by Washing
Machine Brand
Figure 7: Sentiment Ranking by Washing Machine Brand
Figure 8: Factors Affecting Purchase of Top 5
Washing Machine Models
Figure 9: Factors Affecting Purchase of ihengIMa
XPB40-688
Figure 10: Factors Affecting Purchase of Midea
MB55-V1010H
Figure 11: Factors Affecting Purchase of Littleswan
TB70-V1058(H)
Figure 12: Factors Affecting Purchase of Hyundai
XPB35-2188S
Figure 13: Factors Affecting Purchase of Hyundai
XPB46-1218
Figure 14: Haier Washing Machine User Distribution
by Gender & Age
Figure 15: Haier Washing Machine User Distribution
by Region
Figure 16: Littleswan Washing Machine User
Distribution by Gender & Age
Figure 17: Littleswan Washing Machine User
Distribution by Region
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