Research
and Investment Value Analysis of China Gas Station Industry, 2014-2018,
systematically analyzes the latest external environment of gas station
development in China, and summarizes the overall status quo of gas station
market and the latest development of key enterprises in China, which provides
references for understanding deeply development trend of gas station market in
China.
With the
open of finished-oil market and increasing of market participators, the
homogeneity competition of finished oil has made its profit margin increasingly
small; in addition, the same standard is executed in China, so the difference
of people's view on finished oil quality is diminishing.
Many
factors result into the fierce competition in terminal markets. The finished
oil operators often sacrifice enterprise profits and launch price war and
promotion war so as to keep markets and defeat rivals.
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Estimated
by Ministry of Commerce of China, by 2013, there had been 97,465 gas stations,
in which, CNPC has 20, 272 gas stations, accounting for 20.80%, Sinopec has
30,536 gas stations, accounting for 31.33%, and other gas stations of different
ownership systems account for 48%.
Next step:
Government should encourage gas station to conduct marketing services focusing
on oil metering, quality and specification, support new refueling survives,
such as IC card networking, improve non-oil businesses, such as comprehensive
servicing area, mobile phone and bank card payment, supermarket etc, and
further extend retail terminal services.
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