WinterGreen
Research announces that it has a new study on Transparent conductive film
Market Shares and Forecasts, Worldwide, 2013-2018. Transparent conductive film
improves electronic device usability. The ability to navigate using touch
screens improves the usefulness of all electronic devices, paving the way of a
spurt of innovation and new applications.
Transparent
conductive film enables features of smart phones and electronics applications.
Devices are evolving in response in part to the characteristics of the
transparent conductive film that is used in the user interface. Products
support collaboration. Solutions are competitive.
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According
to Susan Eustis, the principal author of the study, “The advantage of
transparent conductive film is that a very thin layer of material as a coating
on a surface can provide touch screen capability. Transparent conductive film
supports electronic device usability.
Factors
that influence commercial success in the wireless device and services market
relate to usability above all: The designs of the iPhone are genius designs
because of the usability they bring. Development of an integrated hardware,
software and service platform to support multiple wireless network standards is
an essential aspect of market participation.”
The
transparent conductive film markets are leveraging the expanding market
opportunities related to mobile communication and media devices of smart phones
and tablets among others. Transparent conductive film provides the base for
device navigation by recognizing the presence of aa finger as it moves across a
screen.
That
navigation supports transmission of digital data into and out of the smart
phone. The transparent conductive film markets are highly competitive. The
competition is expected to intensify significantly as new technologies evolve.
Transparent
conductive film principal competitive factors include price, product features,
relative price/performance, product quality and reliability, design innovation,
marketing and distribution capability, service and support, and corporate
reputation. Indium tin oxide (ITO) has been the prevailing transparent
conductive film used in touch screen applications. It requires an expensive and
cumbersome sputtering deposition process. The price of indium is increasing
rapidly and the film is rigid. There is demand for more flexible film in the
market.
The Touch
Panel Transparent Conductive Film TCF market is $956 million in 2012. Markets
are anticipated to reach $4.8 billion by 2019. ITO is an entrenched technology
for displays manufacturing. Indium tin oxide (ITO) has been the transparent
conductive film technology for touch screens. Newer technology will erode ITO
and provide improved functionality as lower prices. Transparent conductive film
supports electronic device usability.
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